Things seem to be very slow at NAMM so far (I'm writing this in war torn London), with most people issuing press releases about products they announced at the last NAMM, six months ago. But step forward reknowned, er, guitarist, Bono out of U2, who has helped Gretsch (now a division of Fender who manufacture guitars in Japan) to design the Bono Irish Falcon a hideous guitar* in Oirish green with "The Goal is Soul" written on the side, costing $4,500. Target market? Theme pubs, maybe?
*I mean, the guitar is fine, it's just the bits he's added...