Do you think, when Native Instruments write stuff like this: "...turns a computer-based set-up into a powerful tactile instrument" or "KORE will revolutionize how performers and producers work" or "...a universal sound format that shifts the focus from individual instruments toward the sound itself", that they really think we're all going to look round and say "Wow! Incredible! My life really is going to be changed for ever!" I wonder if they suspect that their new Kore knob-box-and-preset-manager-combo will get a positive but non-ecstatic response of "Ooh! Cool looking knob box!"