Lord David Dundas isn't on this list because his 'Dum dee da da' jingle for the British TV network Channel 4 was particularly clever. He's here because - unlike anyone else on this list - he kept hold of the copyright and got very, very rich from those four notes. (Apologies in advance if you never watched TV in Britain in the late '80s or early '90s. This won't mean much to you…)
>> You can see Channel 4's four-note jingle (and the original 'flying blocks' logo) here. (Pause a moment to get over that wave of weird nostalgia…) Every time that sequence was played, David Dundas was paid £3.50. Every week, for ten years, Dundas received a cheque for £1,000 from Channel Four.
>> Lord Dundas' parents, the third Marquess and Marchioness of Zetland, had wanted David to become an MP. Instead, he started writing ad jingles. In 1976 he turned a jingle for Brutus Jeans into a hit record 'Jeans On' which was number one across Europe.
>> The four notes were snipped out of a much longer composition called Fourscore, which was the first piece of music played on the channel at it's launch in 1982.
>> In the late '90s, Dundas invested in GW Pharmaceuticals, a company which won a license to grow cannabis in Britain, producing 15 tonnes a year for medical research. His 40,000 shares went up 500% when the company floated.
>> Eventually, sometime around 1994, Channel 4 got fed up of paying every time they played their logo, and quietly commissioned a new piece of music. They kept the flying blocks for another 3-4 years.
>> Lord Dundas went on to compose the 'Wash and Go' jingle. His current activities are unknown.
TINY MUSIC MAKERS: GO BACK TO THE START