A fantastic tip-off from Comrade Gareth. Over to him... "On the surface, it's a great idea - classy rackmounts for FMR Audio's Really Nice Compressor and Really Nice Preamp (god knows, they need it). But delve a little deeper in the "products" area and you get to a sublime range of blank rackmount panels, made to look like esoteric devices complete with knobs, switches, LEDs and VU meters. and they even sell a deliberately crap VST plug-in 'that Actually Makes Your Mix Sound Worse!'"
Thanks for the tip, Gareth. That plug-in seems to be the first mainstream piece of software-as-satire. Now, if only I had a rack, I'd be shelling out for a full set of exotic hardwood blank panels. Bling!.