1/20/2006

Overheated PR hype makes me want to spit

Do you think, when Native Instruments write stuff like this: "...turns a computer-based set-up into a powerful tactile instrument" or "KORE will revolutionize how performers and producers work" or "...a universal sound format that shifts the focus from individual instruments toward the sound itself", that they really think we're all going to look round and say "Wow! Incredible! My life really is going to be changed for ever!" I wonder if they suspect that their new Kore knob-box-and-preset-manager-combo will get a positive but non-ecstatic response of "Ooh! Cool looking knob box!"

17 comments:

  1. Anonymous11:12 pm

    Ooh! Cool looking knob box!

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  2. Anonymous11:35 pm

    the news on the ni site confused me. what exactly is it? is it a host for all vst or only ni stuff? what do i need it for?

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  3. Anonymous11:44 pm

    what do you mean, duvalle, it's going to change the way you make music forever. get with the program.

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  4. Anonymous12:08 am

    i couldn't agree more. NI seems to have really been slipping over the last 2 years. while Reaktor, Kontakt and Guitar Rig are great the rest of the line seems really stagnant. I'm pretty sure they wasted a lot of resources on their Convolution Reverb that ended up in Kontakt insted of on it's own and there was a sort of sequencer type thing in development that looks like it turned into KORE. and that controler looks EXPENSIVE. remember, these guys put out a 4 knob controler a few years ago for a couple of hundred bucks. I used to love this company, and still use Reaktor and Kontakt alot, but come on. and the timetable for the transition to Universal Binaries seems a bit long as well. I really hope we're all misunderstanding this press release. i'd hate to see NI go the way of Roland.

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  5. Anonymous12:14 am

    for the record; the convolution engine in Kontakt2 is licensed. so NI didnt spend time making that.

    they probably spent the time cooking up fancy PR ideas for a PRESET MANAGER.

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  6. i think you will probably like what they tell you like... or if not, you will at least bitch about it

    either way - they have your attention tightly in their grubby little grasp, doing what they please with it

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  7. I had to read the news on the site more than twice to realize what was really being announced.

    On a first reading of the text I even thought Kore was a Hardware DSP host for plugins!

    "World's first Universal Sound Platform"?

    C'mon!. It's a damned preset manager featuring a controller with eight rotary encoders!!! :(


    This or really I missed the point, again.

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  8. Anonymous2:24 am

    i think i'll wait for the specs before i start bashing product(s).

    o_o

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  9. Anonymous4:34 am

    Going the way of Roland, thats exactly what I thought.
    But honestly, no major player in hardware has released a unit I have any interest in in YEARS. And I am starting to think the same will be true of software.
    The smaller firms are the ones still hustling to get sales by making things that are interesting, like vermona, for instance.

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  10. Anonymous6:40 am

    Once Ableton Live got moving Native must have had to abandon hope of releases a real sequencer aka "no point".

    If there going to waste time making a hardware box they should really be working on a proper controller for Traktor or plug-in specific controllers.

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  11. maybe its a secret code made from just a few letters

    oh you knew that already?

    awesome!

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  12. Anonymous1:14 am

    I agree, its totally dripping in hyperbole and I really don't understand the point of the software...but you have to admit: that is a lovely box.

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  13. Anonymous3:28 am

    "KORE can host any VST and AudioUnit instrument and effect. It runs stand-alone or as a plug-in within all major sequencers. KoreSounds can consist of multiple instruments and effects and can be transferred seamlessly between songs, systems and studios."

    "HOST" so you should be able to load a new plug or instrument into into it every day, it's not just a controller, it even states "stand-alone" sounds great to me...we'll see. To make a standalone tabletop box out of any plugin or instrement sounds perfect. Previously, we only had racmount boxes that were just like another computer anyway. this looks cool, it needs some trigger pads or a simple TKB and it's the shite.

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  14. "KORE can host any VST and AudioUnit instrument and effect. It runs stand-alone or as a plug-in within all major sequencers. KoreSounds can consist of multiple instruments and effects and can be transferred seamlessly between songs, systems and studios."

    if you ask me it's ONLY a hw controller and a software application. it's a stand-alone vst host and also a plug-in vst host. i'm almost sure there's nothing more to the hardware than a midi controller.

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  15. Anonymous2:41 am

    ok here's what i have to offer -

    i have touched it, it is real. i have used the software it is awesome. it is a host. it is also a plug-in. while it's not 'just a preset manager' it DOES include the best preset manager i have ever used. the hardware is very nice and does things you don't expect, but it is not required to use the software. much like the rig kontrol 2 it holds some interesting abilities, including audio and midi I/O. that is all i have to say for now. wait until you see the real specs to bash. i love musicthing.

    - anonymouse

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  16. Anonymous12:38 pm

    the article by peter kirn makes me sad. :-)

    because you obviously think that NI is right about their
    philosophy for making products:

    THEY WANT TO CHANGE HOW WE PLAY.

    i do not want them to change the way i play!
    i am the artist, it is nobody else but me who
    decides how i use my instruments!

    and now let me play the troll because this is
    what i can do best.:
    ------------------------------------------------
    you say that kore, unlike other host programs.
    could host any VST and AU plug-ins.
    this sounds a bit like either complete bullshit
    or you actually tried it yourself.
    if 25% of all audiounits plug-ins are incompatible
    with RAX, forgive me if i doubt that putting the
    kore plug-in shell between the host and the plug-in will help.
    it will cause MORE problems than without, that is
    my prediction.
    ------------------------------------------------
    you are saying it will make you more compatible
    to other people or operating system.
    but that is only true when everyone uses kore.
    if the other guy does not use it, you are stuck
    with your propertiary NI format project.
    ------------------------------------------------
    "portabilty" .. well kore is not smaller than a notebook,
    and i think it is also bigger than an usb stick.
    portabilty of all my instrument settings seems
    useless when i can not also take my note events
    and mixer setting with me, no ?
    i think i wil continue to take my patch library and
    project song on media with me. :-)
    ------------------------------------------------
    then, wtf is up with this controller.
    most of the virtual instruments use midi cc for
    the main controls, not parameter automation.
    now how could a 10-bit knob box be useful for
    pro-53´s filter cutoff ?

    and usb 2.0 ? usb 2.0 ???
    they obviosly think you really use their I/Os.
    ------------------------------------------------
    next, the preset management for hosted plug-ins
    in the plug-in version.
    okay i can be useful for the one or other task, say
    for layering sounds of 3 different instrument
    plugs.
    i am also sure it works much better than bias
    vbox or spark fxmachine (which suck balls if i should be honest. back in the days i defended them)
    but for everyday ?
    if that means that each of the 48 powercore
    plug-ins and 5 waves plug-ins i have in my
    nuendo startup song will run under the kore
    shell by default, i think i hate this.
    if that means you have to open stuff under kore
    manually each time you want to use kore, i think
    i hate it too.
    and if you allow me a personal note, i am
    doing things like that since many years using
    pluggo shell by cycling74. the waveshell system
    also offered users of this stuff access to shared
    custom presets to exceed VST 2.1 parameter
    precision and bank size.

    this is not the next big revolution from berlin, it is all
    ideas from the seventies, repacked and relabelled,
    to make sure the capital flows and ends up in a few people´s pockets.

    ...which does not automatically mean it is a bad product , granted.

    i like the work done on the GUI, for example.

    especially the party which look like ableton or
    steinberg :P


    /roman
    http://vst-mac.info/

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  17. Anonymous6:00 pm

    Anything which adds knobs to the studio is a win.

    Anything which gets rid of those two most horrible, muse-destroying, non-musical devices ever invented (the CRT and the mouse-driven GUI) gets a ++ vote.

    (And its about time someone made a knob box with decent incremental controllers combined with good visual feedback. Bring it on!)

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