This page tells the story of how - in the late '90s - a guy called Elhardt spoofed the online synth world by creating a press campaign for the Sage Synth from Bahn Audio Systems. He did amazing-looking 3D renders, created battered-looking product brochure scans in Photoshop and comped his own tweaking hand into one picture. It's a very good read, and he put an awful lot more effort in than I did. (More coverage here)